A site for a dog grooming salon in three towns. It answers the questions before the phone rings.
Salón pro psy Viky grooms, bathes and trims dogs of every breed in Ostrava, Bohumín and Karviná. It has eighteen years of practice behind it and specialises in Pomeranians and Shelties, double-coated breeds that need more than a quick trim.
The visitor is a dog owner looking for someone to trust with their dog. They want to see how the salon grooms, what it will cost and whether it is close by. Then they call.
Bookings happen only by phone, so the site has one job: keep that call short.
The salon has no online booking. Appointments are agreed by phone, the number is for bookings only, and the grooming happens in three towns, in Karviná on just two days a week.
So the site answers everything someone would otherwise ask on the call: what it costs, where to find the salon, what a groom includes and whether mixed breeds are welcome. The call button stays in view wherever the visitor is on the page.
Five dogs who actually come to the salon, photographed before and after their groom. A handle in the middle of the photo slides between the two, and a list beside it lets you jump from the Pomeranian to the mixed breed or the Sheltie. The change shows itself, so I never had to describe it with adjectives.
Three prices by size: small breeds from 350 CZK, medium from 450 CZK and large from 700 CZK. Instead of a table there are drawn dogs wearing price tags, so you can tell at a glance where yours belongs. The exact figure is agreed on the call, but nobody has to ring just to find out what kind of money it is.
The six questions the salon hears most: what a groom costs, how to book, where to find the salon, whether mixed breeds are welcome, which breeds it specialises in and what a groom includes. Below them are all three addresses, the days each one is open and a link to the map. Whoever calls already knows where and when to come.
Five dogs who actually come to the salon, photographed before and after their groom. A handle in the middle of the photo slides between the two, and a list beside it lets you jump from the Pomeranian to the mixed breed or the Sheltie. The change shows itself, so I never had to describe it with adjectives.
Three prices by size: small breeds from 350 CZK, medium from 450 CZK and large from 700 CZK. Instead of a table there are drawn dogs wearing price tags, so you can tell at a glance where yours belongs. The exact figure is agreed on the call, but nobody has to ring just to find out what kind of money it is.
The six questions the salon hears most: what a groom costs, how to book, where to find the salon, whether mixed breeds are welcome, which breeds it specialises in and what a groom includes. Below them are all three addresses, the days each one is open and a link to the map. Whoever calls already knows where and when to come.
The call button sits in the top bar, in the opening section and at the end of the page. On a phone, one tap dials.
Right under the button it says bookings are taken on weekdays from 9 to 18. Nobody rings into silence on a Sunday evening.
Twelve photos of the salon's dog clients, scattered and tilted like Polaroids. It reads like the pinboard in the salon, not a catalogue.
Short notes beside the photos, such as “Sheltie at a club show”, are set in a typeface that looks handwritten.
The cookie bar does not talk like a form. It asks: “May we count visits?”
The salon is described to Google in structured data, not only in the text on the page.
A full orange, a chocolate brown in place of black and a pale apricot for surfaces. Headings are set in the rounded Chillax, body text in Parkinsans, and the notes beside photos in Shantell Sans, which looks handwritten.
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